Terms of Service
Strongside Strategy client tools: Formation and Loch Creative
Effective date: September 7, 2026
These terms cover the private business tools Strongside Strategy (“Strongside,” “we,” “us”) builds, hosts, and maintains for its clients: Formation for Eric Brown Insurance, at ericbrown.strongsidestrategy.com, and Loch Creative, at loch.strongsidestrategy.com.
Each tool is built for one business. That business is the “Client.” If you are signing in because the Client invited you, you are a “User,” and these terms apply to you too. Using a tool means you accept them. The commercial agreement between Strongside and a Client (the proposal, statement of work, or invoice you signed) governs price, scope, and delivery. Where that agreement and these terms disagree, the signed agreement wins.
What we provide
A private web application, hosted by us, available to the people the Client has approved. We keep it running, apply security updates, fix problems, and make the changes the Client asks for under our separate agreement. There is no free tier and no public sign-up: access exists only by invitation from the Client. We aim to keep each tool available during normal business hours and beyond, but we do not promise a specific uptime percentage unless the Client’s agreement says so. We may take a tool offline briefly for maintenance, and we will give notice when we can.
Who owns what
The Client owns its data. Everything typed into, uploaded to, or generated inside a tool belongs to the Client: carrier records, projects, notes, call logs, schedules, and the rest. We hold it to run the tool. On request we will export it in a standard format (CSV or SQL) at any time, and we will do so before we delete anything.
Strongside owns the software. The application code, design, and the Formation system itself remain ours, including anything we build while working for one Client that is general enough to reuse for another. The Client gets a license to use its tool for its own business for as long as the relationship continues. That license is not transferable and does not include the right to resell the software, copy it for another business, or hand the code to a third party without our written agreement. If a Client’s agreement with us says something different about code ownership, that agreement controls.
Your account
Sign-in is by Google account or an emailed link. You are responsible for the security of the account you use to sign in and for what happens under it. Do not share your sign-in with anyone. Tell the Client’s owner and us promptly if you think someone else has access. The Client’s owner decides who is on the approved list and can remove anyone at any time. We will act on the owner’s instructions about access without asking the affected User.
Acceptable use
Use the tool for the Client’s legitimate business. Do not try to access another business’s tool or data, or probe for a way to; attempt to break, overload, reverse-engineer, or circumvent the security of the application or the services it runs on; upload malware, or content that is illegal or that infringes someone else’s rights; store data the Client is not permitted to store, or use the tool in a way that breaks a law or a regulation the Client is subject to; or use the tool to send unsolicited bulk messages. We may suspend access, for one User or for a whole tool, if we believe it is being used this way or if continuing would put other people at risk. We will tell the Client’s owner as soon as we reasonably can.
Third-party services
A tool may connect to services the Client already uses, such as Google Calendar, a mailing service, or a CRM feed. Those connections are made by the Client and are governed by that provider’s own terms. We are not responsible for a third-party service’s availability, accuracy, pricing, or decisions, and a provider changing or withdrawing its service is not a failure of ours. If a connection breaks because the provider changed something, we will tell the Client and quote any work needed to adapt.
Where a tool uses an AI service to write a summary of the Client’s own records, that summary is a convenience, not advice. It can be wrong or incomplete. Nothing a tool displays is legal, financial, insurance, tax, or professional advice, and the Client remains responsible for its own compliance obligations, including any that apply to insurance sales, client communications, and record keeping.
Fees
Fees, invoicing, and payment terms are in the Client’s agreement with us. Hosting and third-party service costs (database, hosting, email, AI, and similar) are either included in that agreement or billed through, as it states. If an invoice goes materially past due, we may suspend the tool after giving the Client written notice and a reasonable chance to pay. We will not delete data during a suspension.
Ending it
The Client may stop using a tool at any time, for any reason, by telling us in writing. Notice periods and any prepaid amounts are handled under the Client’s agreement. We may end our hosting of a tool with at least 60 days’ written notice to the Client, except where we are ending it for non-payment or for a serious breach of these terms, in which case notice may be shorter.
When a tool ends, we will provide a full export of the Client’s data on request and delete the database within 30 days of that request, or within 90 days of the tool being retired if no request is made. Backups expire on their provider’s own schedule after that. If the Client wants the application moved to its own hosting rather than shut down, we are usually happy to arrange it; that is a separate scope of work.
Warranty and liability
We build these tools carefully and support them in good faith, but they are provided “as is.” We do not warrant that a tool will be error-free, uninterrupted, or fit for a purpose we have not agreed to in writing. Any warranties implied by law are excluded to the extent the law allows.
Neither party is liable to the other for indirect, incidental, special, or consequential damages, or for lost profits or lost business, even if told they were possible. Strongside’s total liability arising out of or relating to a tool is limited to the fees the Client paid us for that tool in the twelve months before the claim arose. Nothing here limits liability for fraud, willful misconduct, or anything else that cannot be limited by law. The Client is responsible for the data it puts into a tool, including having the right to store it and to contact the people in it.
Confidentiality
Each side will keep the other’s non-public information confidential and use it only to do the work. That includes, on our side, everything in the Client’s database, and on the Client’s side, anything we share about how the software works. This survives the end of the relationship.
Changes to these terms
If we change these terms in a way that matters, we will email the Client’s owner before the change takes effect. Continuing to use the tool after that means accepting the change. Minor wording changes may be made without notice.
Law
These terms are governed by the laws of the State of Michigan, without regard to its conflict-of-laws rules. Disputes go to the state or federal courts located in Michigan, and both sides agree to that venue. Before filing anything, both sides agree to spend thirty days trying to sort it out by talking.
Contact
Strongside Strategy
services@strongsidestrategy.com
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